Campaign plan
Who to reach, what to offer and how much to spend, planned around your admissions, seasons or launches.
Service 04 · Journey step: Come back
Performance marketing. Back in view, with a reason to act.
Google and Meta ads aimed at people who have already shown interest. We judge them by the enquiries they bring, not by clicks.
Why it matters
Life gets busy.
Then life gets busy. People who were interested forget about you, and nothing reminds them to come back.
We run ads for the people most likely to act, especially those who have already visited your site, searched for you or engaged with your posts. Each ad gives them a clear reason to act now. We measure success in enquiries, not clicks.
Where the journey leaks
And nothing reminds them to come back.
What you get
Deliverables, not promises.
Search campaigns
Google Ads for people in your area who are searching for what you offer.
Remarketing
Meta and Google ads for people who visited, enquired or engaged but didn’t take the next step.
Ad creative
Words and visuals that give people a clear reason to act soon.
Conversion tracking
Every enquiry, call and WhatsApp message traced back to the ad that brought it in.
Monthly optimisation
We move budget to the ads that bring enquiries and pause the ones that don’t.
How we do it
Four steps, in order.
Track first
We don’t spend anything until we can count enquiries.
Start with intent
People searching and past visitors come first, before strangers.
Test the offer
We try different reasons to act and see which brings more enquiries.
Scale what works
Every month we review results and adjust the budget.
Good fit for
- Seasonal businesses: admissions, holidays, launches
- Businesses with traffic but too few enquiries
- Teams tired of reports full of clicks and impressions
Tools we use
- Google Ads
- Meta Ads
- Google Analytics 4
- Google Tag Manager
You own every account, file and login we set up.
Based in Asansol; working with businesses in Durgapur and across West Bengal.
Proof
Ask us on a callWe haven’t published a performance marketing case study yet. We’re happy to talk you through relevant results on a call.
FAQ
Performance marketing, answered.
What budget do we need?
It depends on your market and your goals. We suggest a starting budget after the audit, and we never spend before tracking is set up.
How do you report?
We report enquiries and cost per enquiry wherever your systems allow it, along with the usual clicks and reach.
Who owns the ad accounts?
You do. We work inside accounts set up in your name.
Can ads work without a good website?
Not very well. If your landing page loses people, we fix that first or build a dedicated page for the campaign.
The rest of the journey
One team for every step.
01 · SearchSEO · AEO · GEOBe the answer, wherever they ask.02 · First visitWebsitesThree seconds to earn trust.03 · CompareBrand + socialThe same trustworthy story, everywhere they look.05 · EnquireConversion + AI automationOne tap, not twelve fields.06 · Follow-upLead intelligenceCalled in minutes, not days.07 · The yesAnalytics + growth reviewsKnow what worked. Do more of it.
Book a callShow us where customers drop off. We'll show you the fix.
30 minutes. Your own funnel, walked end to end. No pitch deck.
Education · Healthcare · Hospitality · Real estate
Email admin@rigzz.com · Call +91 89676 46888