Tracking plan
What we’ll measure at each step, agreed with you up front.
Service 07 · Journey step: The yes
Analytics + growth reviews. Know what worked. Do more of it.
Tracking from someone’s first search to their final yes, plus a monthly review of what brought customers in, so the next one costs less to win.
Why it matters
Flying blind.
When someone finally says yes, the path that got them there tells you a lot. It shows which searches, pages, posts and ads actually worked.
We connect the first visit to the enquiry and to the final outcome. Then we meet every month to decide what to improve next. We focus on enquiries and results wherever your systems allow, not vanity numbers.
Where the journey leaks
Without tracking, every decision about budget and content is a guess.
What you get
Deliverables, not promises.
Analytics set-up
Google Analytics 4, tag management and enquiry tracking on your site.
Source tracking
Where each enquiry came from, carried through to follow-up wherever possible.
Dashboard
One place to see visibility, visits, enquiries and results.
Monthly growth review
A short meeting and a written summary covering what changed, why, and what we’ll do next.
Prioritised backlog
A list of the next improvements, most useful first.
How we do it
Four steps, in order.
Define
What counts as an enquiry and an outcome for you.
Instrument
We add tracking to every step we can measure.
Review
Once a month, in plain language.
Act
We put budget and effort into what works.
Good fit for
- Businesses spending on marketing without knowing what works
- Owners who want one monthly view, not five reports
- Teams ready to make decisions from data
Tools we use
- Google Analytics 4
- Google Tag Manager
- Looker Studio
- Google Sheets
You own every account, file and login we set up.
Based in Asansol; working with businesses in Durgapur and across West Bengal.
Proof
Read the case study →An admissions dashboard with every lead’s history for PN Das Academy of Nursing.
FAQ
Analytics + growth reviews, answered.
What if our systems can’t track everything?
We track what can honestly be tracked, tell you where the gaps are, and close them over time.
Do we get access to the data?
Yes. Accounts and dashboards are yours.
How long is a growth review?
Usually under an hour, with a short written summary afterwards.
Can we start with only analytics?
Yes. It’s often the right place to start, before you spend more on anything else.
The rest of the journey
One team for every step.
01 · SearchSEO · AEO · GEOBe the answer, wherever they ask.02 · First visitWebsitesThree seconds to earn trust.03 · CompareBrand + socialThe same trustworthy story, everywhere they look.04 · Come backPerformance marketingBack in view, with a reason to act.05 · EnquireConversion + AI automationOne tap, not twelve fields.06 · Follow-upLead intelligenceCalled in minutes, not days.
Book a callShow us where customers drop off. We'll show you the fix.
30 minutes. Your own funnel, walked end to end. No pitch deck.
Education · Healthcare · Hospitality · Real estate
Email admin@rigzz.com · Call +91 89676 46888